The five-year-old company, which originally made a name for itself selling lower-cost plasma and LCD TVs, will concentrate solely on LCD TVs. The company’s Web site still features plasma models, but Vizio introduced no new plasma models last month at the Consumer Electronics Show, and is now virtually out of its existing plasma inventory, according to the company co-founder Laynie Newsome.
As a result, just three large-volume plasma manufacturers are left marketing their sets in the United States: LG, Panasonic and Samsung.
There were several reasons behind the decision, Ms. Newsome said. Plasma sets simply don’t show as well in big box stores, which are typically lighted by bright fluorescent and halogen lights, giving consumers the impression that LCD TVs have a more exciting picture. Also, the company wanted to devote all of its available shelf space to the technology that moves off the shelves fastest.
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