Best Buy Co. Inc. this week began offering a new discounted bundle that includes an HDTV and Blu-ray player by Sharp Corp. for under $800.
The new discounted bundle includes Sharp 32" Class 1080p LCD HDTV and the BDHP21U Blu-ray player at $799.98 after a $300 package discount.
The Sharp 32" Class 1080p LCD HDTV sells separately for $799.99.
Retailers have began offering aggressive price cuts to high-definition products to spur adoption.
Best Buy Co. Inc. stores in Dec. began offering a discounted PS3, HDTV bundle to customers.
Wal-Mart Stores Inc. on Black Friday price cut a Magnavox Blu-ray player to $128 in a doorbuster deal.
Amazon.com is offering a new 50 percent off Blu-ray disc sale.
It is also offering a new $12.99 and up Blu-ray sale.
Finally, it is offering a free Blu-ray disc player by Sharp Corp. with the purchase of a select Sharp Aquos HDTV.
Sony Corp. in Nov. released the 160GB PS3 SKU. The bundle includes a new 160GB PS3, Uncharted: Drake's Fortune, PAIN downloadable game voucher, and a Dualshock 3 controller for $499.
Additionally, it sells an 80GB model for $399.99.